The continuing success of Royal Corporation, Santa Fe Springs, California, is fueling physical expansion, internal changes and an expanded sales force. 

The company is adding to its nationwide network of distribution centers with the addition of a new location in Jacksonville, Florida.

“Sparked by substantive growth, Royal stays on the move,” says George Abiaad, president.

Internally, the distributor made a number of personnel moves. Rob Mouw was promoted to vice president of business development. Also, Jose Diaz was promoted to director of corporate operations. And Phil Baron was hired to leverage his extensive background in technology to enhance Royal’s use of technology and social media for marketing and customer training.

Royal is also expanding its sales staff with a set of new hires. Chuck Hill has 30 years of industry experience and will focus on manufacturing and religious markets. Jed Zluticky, also a 30 year industry veteran, will develop education and healthcare accounts. Matthew Stark has a proven track record in higher education and municipalities. Finally, Jose Reyes will penetrate the independent grocers and food processors.