SCA is celebrating 10 years since the company introduced one-at-a-time napkin dispensing to the foodservice market. In addition to reducing cross-contamination, the single-napkin dispensing system known as Xpressnap has saved billions of napkins worldwide and is used by thousands of businesses.

The maker of the Tork brand of away-from-home paper products, SCA hosted a series of promotions throughout the year to highlight the napkin dispenser’s ability to help restaurant and foodservice operators across the globe achieve sustainable business practices, while also introducing a line extension. To celebrate, SCA launched a promotion and awarded six new Xpressnap Signature customers across the U.S. and Canada media packages valued at a total of $50,000 tailored to their business’s specific marketing and public relations needs.

Pita Fusion from Round Rock, Texas, was the $25,000 grand prize winner and has since used the opportunity to build buzz around the restaurant’s innovative concept and lay the groundwork for expansion.
 
“Xpressnap has been an important part of our business from the start, reinforcing the fresh, healthy concept we’re building by cutting down on the spread of germs, and helping our bottom line by eliminating unnecessary waste,” said Nick Calandro, owner of Pita Fusion. “The Signature Complete Package promotion has been transformational, allowing us to reinvest in our brand and develop plans for franchising.”
 
Building upon the promotion’s success, SCA launched a campaign in the fall to raise awareness of Share Our Strength’s No Kid Hungry campaign and its efforts to end childhood hunger in America. The promotion highlighted a tool that allows business owners to create, customize and advertise messaging on their dispensers. The dispenser’s tabletop marketing capabilities help increase sales and repeat business, based on a joint study with the National Restaurant Association.
 
SCA donated up to $5 to No Kid Hungry and Food Banks Canada for each submission during the campaign. Ten businesses were awarded $1,000 each for developing creative and unique designs. Additionally, SCA donated $20,000 to the No Kid Hungry campaign as a show of appreciation to all customers who played a role in helping Xpressnap reach this milestone.
 
“As a brand that’s committed to helping businesses improve the bottom line, Xpressnap is a leading example of customer-driven innovation designed to bring sustainability and health to the forefront,” said Joe Russo, vice president of sales and marketing for SCA’s AfH Professional Hygiene business in North America. “In 10 years, millions of Xpressnap dispensers have been placed in food chains, cafeterias, independent restaurants and stadiums to reduce napkin waste and enhance hygiene.”
 
Launched in 2003, Xpressnap dispenser systems have been placed throughout North America, from mom-and-pop restaurants to most of the top 25 quick-service restaurants. Xpressnap dispensers can also be spotted in highly recognized stadiums such as Lambeau Field, Fenway Park, and Philadelphia’s Lincoln Financial Field. Xpressnap offers a substantial cost savings via a guaranteed 25 percent reduction in paper usage for foodservice and restaurant operators.
 
“We continue to address the needs and well-being of our customers and are proud that in 10 years, Xpressnap has helped tens of thousands of businesses across the nation reduce labor costs, create healthier environments and provide a better dining experience,” Russo said.