Strategic Market Alliance (SMA) is has announced the branding of its annual conference, “Alliance”, an annual gathering of collegial networking, planning and business building that carries out the SMA mission of serving as catalyst for growth and performance improvement within and throughout the channel.   

SMA’s annual conference, previously known simply as the SMA Member – Supplier Conference, brings together the owners and top leaders of SMA’s member distributors with top executives from SMA’s qualified supplier partners for three days of in-depth suite meetings, educational presentations, networking and fun.   

“Our conference format emphasizes and enables business building between our members and our suppliers, concepts that the brand name ‘Alliance’ encompasses very well,” said Chris Rowe, SMA Director of Marketing. “Alliance is in our name and it is a concept that is at the heart of what defines us as an organization. We are proud to now call our annual conference, Alliance.”

Alliance 2016 will take place at the Grand America Hotel in Salt Lake City, Utah, June 13-15, 2016

Strategic Market Alliance is a member-owned organization of leading North American janitorial, sanitation, and food service packaging distributors.  SMA creates value-based solutions that drive growth, improve operating performance and build sustainable strategic business alliances, at both the enterprise and local levels, across the entire supply chain.