Milwaukee-based Sellars Absorbent Materials has added Avision to support its product sales and marketing in the building service, industrial maintenance, facility supply and foodservice channels.

“We’re very excited about our partnership with Avision. This allows us to double our sales coverage west of the Mississippi. Most importantly, we are giving our customers access to industry experts who build strategic relationships while providing the right solutions for their needs,” says Larry Cook, vice president of commercial sales for Sellars. “In addition, they have a stellar reputation and are a go-to resource for sales and marketing support.”

During the past 12 months, Sellars has elevated its sales leadership team by recruiting several industry veterans, including Cook, David Hine and Paul Ihde, all of whom were previously with von Drehle Corporation.