ServiceMonster, a provider of marketing and management software for the service professional, has announced that Joe Kowalski, company co-founder and CEO of Principal Focus LLC, was recently selected to join the board of directors for the International Inspection, Cleaning, and Restoration Council of Associations (IICRCA). 

A press release says that Kowalski was selected due to his experience both with technology and marketing as they pertain to the industry. Kowalski has been involved in the industry since 2003 when he founded ServiceMonster, the first online business management software platform designed for carpet cleaners. Since then, the company has grown along with its client base.

Current members include supplier-distributors such as Interlink Supply and DRI-EAZE, franchises such as ServiceMaster Clean and Paul Davis Restoration, and many more.



"In today’s noisy social and viral advertising landscape, Joe is looking forward to applying his experience with practical, data-driven marketing management to help the IICRCA better achieve its goals," the announcement states.