As seen in CEO Strategist. 

Since customers buy expectations when they do business with your company, Inside Sales must be skilled at building sales relationships. The actual tasks performed by an Inside Sales person vary widely from one company to the next. Job responsibilities depend upon industry experience, product knowledge, and can depend upon company size. The smaller the firm, the greater the tendency for Inside Sales to 'wear many hats. The larger the company, the greater the potential for specialization where Inside Sales handle inbound calls and follow-up, with others doing purchasing, mailings, quotes, or providing technical support, for example. No matter the level of specialization or lack of it, every inbound call and customer contact is an opportunity to enhance your sales relationship and prove you deserve a customer's business.

Six Key Principles
1. Pay attention to the details. Inside Sales should always demonstrate an energetic and positive 'can do' attitude.
2. Quality products and quality service begin with quality thinking. Customers expect Inside Sales to help solve problems and coordinate with other people and departments.
3. Make it easy to do business. Help make it easy for customers to do business with you.
4. Do it right the first time. Doing so will reduce overall costs to the company and help meet expectations of customers.
5. Understand your value propositions. Customers buy more than products from a company. They buy the expectation of getting the right products, proper shipping and services that meet their needs.
6. Every job is a self-portrait of those who did it. The role of Inside Sales is critical to meeting customer expectations, achieving service excellence, and building lasting relationships with customers.

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