Sofidel, provider of paper for hygienic and domestic use, announced it is celebrating its 50th anniversary.  With headquarters in Italy, Sofidel has been in the U.S. since 2012 and brings a rich history of product innovation and a dedication to sustainability to the U.S. market.

“We are proud of our heritage within the paper industry globally and look forward to expanding our presence in the U.S. market,” said Fabio Vitali, vice president of sales and marketing, Sofidel.  “We invest heavily in research and development, allowing us to offer the industry’s most innovative paper products for the cleaning and hygiene sector.  Our products are designed to protect people, and ultimately an organization’s brand, through technology and innovation.”

Sofidel offers a complete line of paper products to meet the needs and budget of the most demanding environments. From universities to cruise ships, its toilet tissue and paper towel products are used by some of the world’s leading brands to protect their guests, workers and their reputations.

Sofidel will be launching a new brand for its away-from-home product line in the U.S. at the ISSA/INTERCLEAN trade show in October 2016.  The brand will more clearly convey Sofidel’s position in the U.S. jansan market as a leader and make it easier for customers to identify which products they need, and the value the products bring.