Ron Segura, president of Segura & Associates, announces his organization has formed a strategic alliance with David Holly, a veteran of the professional cleaning industry, frequent author of cleaning-related articles and books, and a green cleaning expert.

Segura & Associates is a California-based consulting firm that works with all segments of the professional cleaning industry as well as large corporate and college campuses, helping them streamline cleaning and maintenance to reduce cleaning costs.

The arrangement will enable Segura & Associates to work with an expanding roster of clients throughout North America and South America.

According to Segura, “David is very knowledgeable in virtually all segments of the [professional] cleaning industry.  He has the unique ability to explain a complicated idea or concept so that everyone can grasp it and his knowledge of Green Cleaning is unsurpassed.”

Holly worked for several years with The Ashkin Group as well as Multi-Clean and SC Johnson Professional, both manufacturers of professional cleaning solutions.