In an effort to help cleaning professionals enhance their value, Ceris Burnes International (CBI), a United Kingdom-based public relations company, conducted an industry survey on the perceptions of cleaning. Those who participated in the survey, carried out by Mindlab International, endorsed cleaning as an important industry sector, delivering invaluable services to society.

Responses from the survey form the basis of a new best practice guide, The Future of Cleaning. The guide uses consumer perceptions revealed through the independent survey to help cleaning professionals develop the products and services that will deliver the right results. Company branding, investment in machinery and equipment, practical research and development, and the importance of communication are all highlighted.

The key findings of the independent survey were:
• 78 percent of participants said that machinery is more effective than a mop
• 66 percent said effectiveness is the single most important aspect when designing cleaning equipment or services
• 51 percent would prefer to see cleaners in branded uniforms
• 34 percent never talked to a cleaner at work
• 72 percent said that cleaning makes them feel satisfied
• 38 percent said that cleaning makes them feel contented

For additional details on the survey results, click here for the full report.