Trojan Battery Company, Santa Fe Springs, Calif., has announced the appointment of Mat Segal to senior vice president of global business development.  In his new role, Segal will be responsible for managing international sales growth and leading Trojan’s strategies focusing on the global expansion of sales and distribution of Trojan products.

“Under Mat’s leadership Trojan will continue implementing the company’s strategy to expand its international markets and penetrate newer developing regions worldwide. These markets represent significant opportunities to enhance Trojan’s global reach and presence,” said Dave Godber, executive vice president of sales and marketing at Trojan Battery.  “Mat will take on the added responsibility of managing sales and new business development activities for both foundational and emerging markets outside of the U.S.”

Segal has more than 20 years of experience in strategic sales and marketing positions.  In his previous position as senior vice president of corporate development at Trojan, Segal managed new business development initiatives providing strategic guidance during the expansion of Trojan’s renewable energy division and established business partner relationships both domestically and internationally.

Prior to joining Trojan Battery in 2010, he served as a consultant to Trojan advising the company on a range of initiatives including long-term corporate planning, operational improvements and renewable energy business planning.  Segal has a distinguished career as a senior strategist developing key initiatives for Fortune 500 companies.  He served as a partner at OC&C Strategy Consultants, founded Fountainhead Concepts Inc. and was a senior manager for The Mitchell Madison Group.  Segal also held business planning and management posts at Cedars-Sinai Health Systems, Disney Consumer Products and Tsunami Trading.

Segal received his MBA with honors in strategy and finance from The Anderson School at UCLA where he served as president of the Management Consulting Association and director of the Entrepreneurial Association Mentor Program.  Segal earned a bachelor’s degree in political science from Northwestern University.