WaterSignal, LLC, a real-time water monitoring technology company, announced the promotion of Caleb LaPointe to Marketing Director. His primary responsibility will be to lead WaterSignal marketing initiatives to commercial, institutional and multifamily markets.
 
“Caleb has been a key part of our success, and we are thrilled to see him return to fill this important position,” said John Lie-Nielsen, CEO of WaterSignal, LLC.
 
LaPointe, 25, joined the company in 2015 as an Administrative Coordinator to use his talents in digital marketing and graphic design. Shortly thereafter, he was promoted to Sales and Marketing Coordinator as the company grew into more states requiring their technology.
 
He left the company to accept a new challenge at an Atlanta software start-up company, IO Education. During his period away from WaterSignal, LaPointe continued to prove his dedication to the company by providing freelance marketing support.
 
LaPointe is a currently finishing his Bachelor of Science Degree in Marketing at Southern New Hampshire University Online. He is a member of the Internet Marketing Association.