Cascades recently announced that François David, previously Vice President of Marketing and Innovation of Cascades Tissue Group, has expanded his responsibilities with the company by also being appointed the Vice President of Sales for Cascades PRO.

“Since my very first day at Cascades in March 2020, one of my main priorities was to elevate Cascades’ customer-centric focus and position us as a thought leader within the jan/san industry,” said David. “Now, in my more expanded role, those goals are still very much at the top of my to-do list. By integrating sales with our marketing and innovation efforts, we will be better poised to build meaningful relationships and drive innovation for our customers, while also supporting our overall business transformation.”

Driving Forces Within the Jan/San Industry

The past year and a half has seen a number of rising trends within the jan/san industry, some of which stemmed from the COVID-19 pandemic. At the height of the pandemic, people across the globe struggled to find basic necessities, like cleaning products, paper towels and toilet paper. Products that were once so easily accessible, were suddenly hard to come by as everyone became aware of the importance of hygiene in stopping the spread of COVID-19. While we now find ourselves in a better position with these particular products, the pandemic completely changed how we view hygiene, and that’s not something that will change in the foreseeable future. Looking to 2022 and beyond, David and his team will continue to look for ways to further elevate hygiene for Cascades’ customers and their end-users.

Another trend that has been picking up steam over the past few years is e-commerce, with more and more companies and customers embracing it – Cascades included. In his new role, David will be focused on helping Cascades become more fully integrated overall with e-commerce-ready solutions for conscious packaging of products to better address evolving customer needs. These ideas will be supported by existing sustainable processes for products and will speak directly to the need for timely and quality service.

What Lies Ahead?

“When I think about today’s paper industry, one word comes to mind: opportunity. The industry is transforming itself and that’s what motivates me – learning a new industry and being a part of a movement that will bring something from where it is, to something better. I’m excited to see what the future holds for both Cascades and our customers,” said David.

To learn more about Francois David and his new role at Cascades Tissue Group, please stop by the Cascades PRO booth (W-2134) during ISSA North America from November 16 to 18, 2021 in Las Vegas.