Social Media Tips

If starting from scratch, or rebooting a neglected social media campaign, follow these simple tips:

• Distributors should be sure to have company pages and accounts set up for at least Twitter, Linkedin and Facebook.

• The distributor’s top executives should ask distributor sales reps and manufacturer reps to establish profiles on Facebook, Linkedin and Twitter.

• Employees should be sure to use a good profile photo in which their face can be seen.

• Establish a YouTube Channel for the company and customize page artwork, add links on the company website, Facebook page and printed literature.

• Distributor executives and sales representatives should connect to their vendors, customers, prospects and colleagues.

• To make maintenance easy, users should download the proper smartphone and tablet apps.

• If necessary to transition into this forum quickly, a consultant could be hired to train and mentor internal team members and launch initial campaigns.