4 Keys to a Strong Culture 

While researching staffing data for our “2024 Sanitary Maintenance Sales Compensation Survey,” I quickly fell down a rabbit hole of human resources recommendations for attracting and retaining staff. It came as no surprise that adequate financial compensation tops the list for staff recruitment and retention (this was supported in our survey findings), but not far behind is a strong company culture. In fact, some HR experts stress that staffers will accept lower salaries if a positive company culture is in place.  

Good culture includes a collection of values, open communication, clear goals/vision, respect, and trust, among other things. This culture shapes how employees approach their work, interact both internally and externally, and make decisions.  

Take a look at your company. Does it exhibit any of these tenets of a strong company culture? 

1. Defining Core Values - These are the fundamental principles that guide the organization’s decisions and actions. They define what the company stands for and influence its goals, ethics, and social responsibility. Staffers will look for company values that emulate their own personal values. 

2. Leading by Example - Managers at all levels should embody the company’s values. When leaders consistently model the desired behavior, it sets a standard for the entire organization and reinforces the culture through daily actions. It is also the one constant recommendation for a strong culture from HR experts.  

3. Promoting Transparency - Maintaining open and honest communication at all levels of the organization is essential. Share information about company goals, challenges, and successes, and encourage feedback so employees feel heard and valued. This level of transparency influences trust, builds strong relationships, and encourages strong employee engagement. 

4. Recognizing and Rewarding - Consider implementing recognition programs that reward employees who exemplify the company’s core values. This not only reinforces desired behavior but also motivates others to contribute positively to the culture. 

Surveys show that dollar signs will get candidates in the door, but unless there are constant incentives, salary alone won’t keep them. “How have you rewarded me lately...” will be a common theme heard around the building. 

Instead, prioritize a good company culture that encourages a positive work environment where employees feel valued, engaged, and motivated. It likely will be the key to retaining sales staff in this challenging labor market.