Educating The Distributor
This month’s cover story shares some pertinent information regarding your customers’ purchasing habits. For example, the data details which products end users are purchasing and who they are buying from.
However, there is one interesting point from our research not included that I’d like to share here: Almost three-quarters of in-house cleaning managers rely on their distributors to be a source of industry information. These end users look to distributors to keep them up-to-date with the latest product innovations. They expect to be educated about new, and potentially better, cleaning procedures. They want to know the next industry-changing trend.
For 75 years, Sanitary Maintenance has been equipping distributors with the knowledge they need to be the coveted resource so many of their customers desire. Obviously, you are familiar with our print magazine, but we offer so much more.
Through our website, CleanLink.com, we are able to offer even more industry articles — including plenty aimed at your customers — as well as a plethora of new products.
If you are too busy to routinely visit the site on your own, sign up for our daily Cleaning Insider e-newsletter to stay informed in-between issues. Every day we’ll help you to stay current with the latest industry news, mergers, awards, personnel announcements and more.
Finally, a few times a year, we provide an in-depth look at industry trends in our webcast series. Our most recent installments covered creating healthy schools and preventing healthcare acquired infections. Look for another webcast this fall.
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by CleanLink.com. The opinions expressed in Facebook comments do not necessarily reflect those of CleanLink.com or its staff. To find out more about Facebook commenting please read the Conversation Guidelines.