Facilities Test Restroom Branding

With the Web, social media, television, and magazines all vying for consumers attention, companies are always looking for new ways to market their products and services. Leaving no stone unturned, facilities are now turning to the space in restrooms to help spread their marketing messages.

At universities and stadiums, end users are requesting team colors and logos on their towel dispensers and hand dryers. In K-12 schools, facilities are using the opportunity to place handwashing reminders on soap dispensers.

Retail and grocery stores put customized hand sanitizer dispenser at entrances with messages about their commitment to cleanliness. And casinos are raising the stakes, too, using sanitizing stations to brand their establishments and lure players back to their tables and gaming machines.

Still, other facilities are cashing in on the marketing opportunity by selling restroom real estate to advertisers.

The trend in restroom branding and advertising is a prime opportunity for jan/san distributors. Branded dispensers give distributors a new selling point by offering customers an opportunity to create a restroom unique to them. While distributors enjoy having their brand name featured on dispensers — to raise their own brand awareness and facilitate the re-ordering of supplies — customers undoubtedly see value in having their own brands featured.

“People like to see their names and logos, and any message that they may have,” says Linda Silverman, president of Maintex in Industry, Calif. “This is a good idea for reinforcing a brand.”