How Janitorial Suppliers Are Improving SEO

Have you invested in improving your website’s Search Engine Optimization (SEO) to perform better in search results? What have you done?

At this point we have not invested in improving our websites SEO. Once our new website with order entry capabilities is available, we intend to invest in improving our website’s SEO. I have attended a few seminars on SEO, but that is the extent of our investment at this point.
— Andrew S. Parker, Vice President, T. Frank McCall's Inc., Chester, Pennsylvania


Our focus has been on bringing technology to our existing customers to provide them all the tools they need in placing their orders and reporting within our site. The site is geared towards existing customer rather than anonymous shoppers.
— George Abiaad, President, Royal Corp., Santa Fe Springs, California


We currently work with an outside lead generation firm that provides a hosted website and lead generation program. SEO is implemented through that company. It has been very effective in delivering sales leads and resulting in new client sales opportunities. This is business that we would probably not have obtained through our traditional sales associates.
— Linda Silverman, President, Maintex, City of Industry, California


Yes, we use SEO and are constantly monitoring our program. We have a third-party company whom we hired to complete this for us. There is so much SEO information and it constantly changes that it is hard to manage by yourself. We do a combination of add-ons to the website to increase ranking as well as social media and pay per click.
— Eric Cadell, Vice President of Operations, Dutch Hollow Janitorial Supplies, Belleville, Illinois


We have invested minimally in SEO. We feel that we may never be on the "first page" of the search engine and being on the fifth or sixth page won't get us where we want to be online. We are trying to attract online users by adding video links, online training, industry materials, etc. in an effort to move up the search engines "organically."
— Scott Uselman, Manager and Director of Sales, High Point Sanitary Solutions, Houston


Yes, we have invested in SEO. We are continuing to add keyword research and have added content.
— Mark Melzer, President, NASSCO, New Berlin, Wisconsin


We have dramatically enhanced and expanded the content of our site, and added our blog site so that we are much more visible on the web. Our use of social media has had a marked improvement on SEO performance as well.
— Jim Smith, Executive Vice President, HP Products, Indianapolis


We have worked with our distribution software company to make advances in SEO and we are starting to see some positive results.
— Chris Nolan, President, H.T. Berry, Canton, Massachusetts


Dan Weltin is the editor-in-chief of Sanitary Maintenance and Contracting Profits