Knowing ‘What’s New’: Maintaining Credibility With Customers

In a recently released survey on the effectiveness of jan/san customer service , 38 percent of end users say they are “satisfied” or “very satisfied” with the level of customer service they receive from distributors.

However, 50 percent of those end users say they found customer service to be “average” — which should send up a red flag to distributors looking to strengthen bonds with customers in a highly competitive climate.

One way distributors can gain credibility in front of customers is knowing the ins and outs of their product inventory. Jan/san products are constantly evolving — so much so that sometimes distributors are not always up to date on the newest and hottest items on the market.

Last April, Sanitary Maintenance revived its popular “What’s New?” section after a multi-year hiatus. We once again provide readers with this one-stop resource featuring more than 100 products that have been released since May 2005.

Keep our 2006 “What’s New” issue nearby as you prepare for your next sales call.

Also in this issue, freelance writer Becky Mollenkamp interviewed four end users regarding their thoughts on chemical proportioning systems. In “The Chemistry of Control,” we present those ruminations in case-study format, focusing on what end users look for — and what distributors can do to secure a sale and develop long-term partnerships with customers.