In our May issue, I emphasized that distributors’ market knowledge and customer service is what will separate them from big box stores honing in on the jan/san market.

Your sales reps on the frontlines will be the ones responsible for differentiating your companies from national retailers. If salespeople aren’t introducing the latest innovations, providing training, helping out in an emergency or just being someone who listens, then why wouldn’t end users purchase the same supplies (for presumably less money) from the local big box store or online national retailer?

We know there are salespeople out there going above and beyond the status quo and we want to promote their efforts. In January we saluted five sales leaders and we’re getting ready to do it again.

Between now and Nov. 15, nominate a distributor sales rep that you think exemplifies their profession. Send me an e-mail, visit our Facebook page, or if you’ll be at ISSA/INTERCLEAN, stop by booth 508.  We’re not just interested in outstanding sales numbers, we’re also looking for someone with a great story to tell.

Visit www.cleanlink.com/salesleaders for more information and to learn about the 2011 winners. We’ll salute the next class of leaders in the February 2013 issue.