As a kid, when you scraped a knee or cut a finger, it was always nice to have mom there to kiss it and make it “all better.” It didn’t necessarily hurt so much as it was comforting to have someone there whose empathy meant more than any Band-Aid.

Your customers need to be handled with similar care now. The economic bruises some businesses and organizations have suffered will take years to repair. Imagine the impact of one company’s 40 percent cut in cleaning staff.

Our cover story, “Feeling Their Pain,” shows the value of being extra supportive when customers’ organizations are hurting. We detail the type of customer service that is most appreciated by customers in hard times. These ideas include the cost-saving solutions your customers have been searching for.

Help them heal, and they’ll keep you around for the long haul.


Not in the spring-cleaning frame of mind just yet? Our articles on the selling points of pre-moistened towels, and washroom odor-control products and strategies will serve as a primer.

We’ve also included an article that discusses important window cleaning standards and the reasons they were developed. Window cleaning is another area where customers depend on distributors to understand the issues and dangers they face.




POSTED ON: 3/1/2003